Journalled on Monday, 9 October 2023 | Flamengo, Rio de Janeiro: 29 degrees, hot, sunny and slightly overcast.

It’s the beginning of a new week, but it will be a short one.

Thursday is a bank holiday so that Friday will be a day off. Many places will be closed, including offices, factories, and companies. Traditionally, on a Thursday bank holiday, people make the most of the long weekend by travelling either on Wednesday night or early Thursday morning, returning only on Sunday.

The contradiction is that everyone is complaining about being short of money while noting the significant devaluation of the Brazilian currency, the Real. This devaluation has been ongoing for some time, but we are now truly feeling its effects.

Shopping at supermarkets has become complicated. People must find new ways to save money and spend less because cash is scarce and not circulating.

Supermarkets are offering the option to pay for groceries in instalments. Buying food is one of life’s most basic necessities; it should not be considered a luxury. The idea of paying for food in instalments seems quite absurd.

What is happening to Brazil?

This country is so abundant in food that Brazilians are fortunate to have access to natural foods such as fruits, vegetables, and meat. Yet many find it difficult to buy these essentials because they have become too expensive. What is this government doing, and where are we headed in this situation?

One contradiction I’ve noticed is that most bars and restaurants are always full, especially on weekends. Whenever I walk down the street, there’s always a crowd at these places. People seem to have difficulty buying food, yet they have no trouble spending money on beer and enjoying themselves.

The weather is also an essential factor to consider, especially in Rio. Because the weather is pleasant for most of the year, many bars and restaurants have outdoor decks, inviting people to socialise. Even if someone is down to their last Real or centavo, the pleasant weather encourages them to hit the streets and meet up with friends.

I recently listened to a psychologist, either English or American, discuss the idea that the latest generations are primarily pleasure-seeking. He suggested that pleasure is important and is often seen as a means to make money, ultimately for enjoyment and more pleasure.

According to him, this pleasure-seeking culture has emerged mainly due to the Internet, particularly social media, where individuals present themselves as happy and fulfilled, portraying themselves as having a great time in everything they do.

However, the reality is quite different. We all know the truth: life is often the opposite of that portrayal. Each day can feel like a battle to do the right thing, to survive, to be good, and, finally, to find true happiness.

Jordan Peterson says that life is brutal, and I agree. Life is not easy, and every day feels like a struggle, even a fight. While living in England, my home country, life is somewhat easier, but it still presents challenges. One negative aspect of England is the weather, which tends to isolate people from one another. It can be challenging to go out and enjoy oneself when temperatures hover around 10°C or even 8°C.

In contrast, life in Brazil can be cruel, unforgiving, and even perverse. Maintaining your integrity and surviving in Brazil is already being a winner, though very few people may genuinely understand or appreciate this reality.

How can we be sold on living by appearances?

We feel trapped in a Truman Show or a Coca-Cola or margarine commercial, where everyone is polite and well-mannered. The families are perfect, with flawless teeth, enjoying meals in immaculate homes surrounded by beautiful gardens. It’s all nonsense, cruel and perverse. To accept this as reality, let alone desire it, is quite foolish.

Is it escapism?

Do we all need to escape? Is this why drugs and other substances are so popular? It seems reality can be too hard to accept. I believe life is challenging, and once we accept that pain is part of it, everything becomes easier.

I know that life often makes us pay the price for anything that brings great pleasure. For instance, substances can lead to addiction and, ultimately, death. With alcohol, we face hangovers and dependence. Additionally, a lot of mindless scrolling on social media can result in depression.

What is the key to a fulfilling life?

It starts with accepting pain and living with serenity, peace, and calm. Surround yourself with people who genuinely want the best for you. It’s essential to be discerning in your understanding; the message of a Coca-Cola commercial does not reflect the true meaning of life. Instead, finding direction and knowing your path are crucial.

Ultimately, the keyword is moderation. Embracing moderation can help us live better and more fulfilling lives without excess. Through moderation, we can find peace and happiness in the small things that brighten our days.